The current book that I am reading is What Would Google Do? by Jeff Jarvis.
This is a book that I think Seth Godin would love along with all of my fellow lensmasters. It analyzes how we are now in the Google era and how media is changing. Jarvis says, "Yahoo! is the last old media company. Google is the first post-media company." Note that he calls it post-media and not new-media.
The book gives insight on how and why Google is the fastest growing company in history. At the same time he shares how you can apply the principles that Google uses to help in your life and your business.
To learn more about this great book check out my lens on What Would Google Do?
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